Mango Continues Executive Shakeup, Names Nuria García as Image Director

Mango continues to reshape its front line. The Spanish fashion retailer has appointed Nuria García as its new image director, as confirmed to Modaes by the company. The executive will assume the position in the coming weeks and will report to Blanca Muñiz, brand director of the company since joining in January last year from Puig.

García has a solid track record of a decade in Mango’s design department, working closely with the company’s product director, Justicia Ruano. Since joining the company in May 2015, she has “led the creative strategy of the Woman line, driving product excellence and fostering the talent of diverse, creative and highly effective design teams,“ the company said.

The new image director will take over from Óscar Germade, who left the company last April, in a year of profound reorganization of the top management. In this new phase, García will have the challenge of “consolidating a solid, coherent and relevant brand image, keeping Mango in its position as a brand with purpose,“ they added.

Mango ‘pulls’ from product area to find its new image director

With more than twenty years of international fashion experience, Nuria García has spent her career in creative positions linked to product and brand building. Prior to her arrival at Mango, where she was the creative head of its main product line, she worked in the team of the luxury brand Loewe, owned by LVMH; in addition to having held various responsibilities in chains of the Inditex group, such as Zara, Massimo Dutti and Uterqüe. According to the company, this experience has given him “a global and diverse vision of the sector”.

Her promotion is part of a generational changeover and internal reorganization that began this year. Eva Gallego joined the company in July from El Corte Inglés to become director of Mango Woman and replace Luis Maseres, who left the company after more than a decade in various positions and, just a few days ago, was appointed CEO of the Portuguese company Parfois.

In addition, the group promoted Josep Estol as head of Mango Man after the departure of Jonathan Andic, son of the founder, who left the daily management to focus on the family’s assets. The departure of the heir to the operational management has led to a deeper reorganization in second and third lines, with the aim of strengthening governance and professionalizing the management committee.

Nuria García, who has worked for companies such as Loewe and Inditex, will report to Blanca Muñiz, brand director

Currently, all of Mango’s product lines (women’s, men’s, children’s and home) report to Luis Casacuberta, who holds the position of chief product officer. Casacuberta oversees the activity of the leaders of the group’s different lines: the aforementioned Josep Estol in Mango Man; Berta Moral in Mango Kids and Teen; Núria Font in Mango Home and, now, Eva Gallego in Mango Woman. The executive is also in charge of representing them on the company’s management committee.

The movements have not been limited to the product area. In the first six months of 2025, the company also saw the resignation of Elena Carasso, the historic executive responsible for digital, who was replaced in April by Marlies Hersbach. Andrea Raventós also moved from the CEO’s office to the Financial Control and Strategy department.

García’s appointment in image coincides with a moment of sustained growth for Mango, which closed 2024 with €3.4 billion in sales and a net profit of €172 million. The challenge is to accompany the international expansion with a homogeneous and recognizable brand identity in all markets, so the Image area plays a crucial role in this strategy.